Video is by far the most desired form of engagement on the Internet. More than 90% of marketing respondents, according to Forbes.com, state they would rather watch a video that read or listen to information. YouTube has skyrocketed with more than 2.89 billion videos and 1 billion unique users visit each month, since its inception in 2005. But today we have tools that allow us to take video engagement to the next level—interactive video (IV)!
One of the easiest ways to create value is personalization and these tools and a little imagination give even the basic entrepreneur the opportunity to create a personalized experience for their audience. Now each video experience can be just that, allowing each viewer to interactively create and travel through a video that is tailored to them and their interests.
The following are three tools that allow you to create interactive videos with just a little time and creativity. Now it’s easier than ever and affordable for everyone. In fact a number of tools offer free plans with instant access so you can start to develop your own interactive videos today.
Drag and drop tools by Rapt Media allow you to create video that increases engagement with your audience. It’s built on an HTML5 platform so it works with most devices and browsers and is mobile-friendly. This tool includes project duplication, comprehension graph analytics, on-the-fly editing, and a scalable infrastructure. Directly link buttons and hotspots in your video to a URL to encourage a purchase or provide additional information relevant to your viewers. See how GiamTV used Rapt Media to develop an interactive landing page to promote their channel. You can try it out with a free download. Subscriptions for the tool and hosting start at $99 per month.
Hapyak allows you to embed video quizzes, add links from your video, video chapters, and provides the ability to draw on your video. These features provide a number of opportunities to personalize your video experience. Let viewers skip to the topics that are relevant to them. Offer quizzes to viewers to increase engagement and provide you with important feedback information about your audience in a fun and reciprocal manner. They provide you with information and you provide them with content based on their preferences. Hapyak provides analytics so you can see how long people watched videos, which videos they watched, and what links they clicked on.
A free plan allows you to create 20 public videos. Monthly plans without the Hapyak branding start at $100 per month.
WireWAX allows you to quickly add tags throughout a video that can then “click out” for buy options or allow embedded videos within the tags. Check out this interactive gallery tour created with wireWAX. The video strolls through the gallery. Certain portraits are clickable (shown with slight grey square around the portrait). If you click on the portrait a window with a YouTube video or tag appears that tells you more about the painting and/or artist. Imagine walking your clients around your virtual studio or office? Or highlight different aspects of your product interactively. Provides basic metrics and works with a number of video hosting platforms. Intended to be used by a basic YouTube or commercial user. Sign-in for a free version.
Let us know your ideas for creating a personalized video journey for your audience in the comments below!