Technology is what makes innovation possible and these 7 tools give you new possibilities for mixing up your marketing campaigns in 2014.
Social media truly becomes a powerful tool for your business when you begin to track what’s working and what isn’t. Quintly is a customizable platform that helps brand’s analyze their performance on Twitter, Youtube, Google+, Linkedin, and Facebook. Another useful feature is Quintly’s benchmarking capabilities, which allow you to see how you stack up to your competition.
Generating leads on social media starts with encouraging engagement, which is almost impossible to do without quality content. Bottlenose is a content curation platform that helps you determine what’s trending in your industry or area of interest. The real time search engine lists information in order of importance, helping you to always stay on top of what’s going on with your followers.
If your business has a presence on multiple social media platforms, it can be hard to keep track of all your updates. In addition to scheduling and sending out posts to multiple platforms, Buffer also has insightful analytics to help you decide what to post and when.
Want to know who is talking about your business on the web? Mention alerts you when your brand is mentioned on social media, blogs, or anywhere else on the Internet. It also allows you to directly respond to mentions.
Created specifically for Facebook, ShortStack helps business owners customize their Facebook Pages with custom forms, promotions, contests and videos. The service is free for pages with fewer than 2000 likes, and from then on there is a tiered payment plan.
Despite its odd name, followerwonk is an extremely helpful tool for businesses that want to better understand their followers on Twitter. The app breaks your followers down into different demographics as well as telling you when they’re online, so you can schedule your tweets for increased engagement.
Trapit is a content curating platform that automatically distributes a mixture of your content and popular content from the web to your social media accounts, email newsletters, or websites. It updates in real time and determines what is most relevant to your audience. In addition to viral content, Trapit also delivers overlooked gems.
In order for social media to be helpful for your business, you have to dedicate a significant amount of time and resources to it. Implementing some or all of these tools will help you to stay on top of and get the most out of social media.