In traditional business there is a lot of emphasis placed on competition. We do a competitive analysis, we strategize on competitive positioning, and how to beat the competition. While its always good to know who and what other offerings are available to your customer, that whole approach fosters a mentality of scarcity and pits people [...]
This week we are going to discuss Why You Should Be Sharing Your Cause and Cause-marketing. Simon Sinek, the author of “Know Your Why” states, “People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”. In a time when people crave authenticity and transparency, [...]
So everyone is always hoping to create that viral marketing campaign; the one that will cause everyone to share with their friends, exploding over the internet, providing tons of free, organic, advertising! But what makes a campaign go viral, and what can we as entrepreneurs with small budgets do with our campaigns to get them [...]
This month we will be discussing Innovative Marketing for 2014. Right now is an awesome time for women entrepreneurs. As we look at innovative marketing, the process of attracting and generating leads, we have many opportunities available to us that never existed before. Innovation {wow + delight} So what is innovation? It is creating something [...]
Last week we looked at how to discover your purpose and you should be well on your way in exploring what you life purpose is. If you haven’t done this, don’t worry because you can fall back on our Collective Purpose-“to love + be loved” as we work through this exercise. Plan Elements First let’s [...]
Today we’re finishing up our topic of Purpose and Planning for the month. Last week we talked about how to develop a Purpose-driven Plan and today we’re going to focus on what happens when things don’t seem to be working as planned. So you have this great plan, but as you monitor your progress to [...]
Last week we spoke about the difference between passion and purpose. As we continue this month’s discussion of purpose and planning, we going to dive into the hot topic of discovering your purpose. If you’re like most women, if you aren’t clear about your purpose, once you hit the 40 mark, you’re drive to know [...]
As we move into the new year we are all focusing on what we want to accomplish this year, so this month we will be discussing purpose and planning. But before we get into developing and implementing a plan, if you haven’t already done so, we need to talk about how to discover your purpose. [...]