Why You Should Be Sharing Your Cause

This week we are going to discuss Why You Should Be Sharing Your Cause and Cause-marketing.

Simon Sinek, the author of “Know Your Why” states, “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”.   In a time when people crave authenticity and transparency, explaining to people what you do over and over again, really doesn’t matter to them.  What they really care about is WHY you do what you do.  Who are you, and how do you resonate with them and their beliefs?

If you are on this site, watching this video, you are someone that cares about your Why and your Purpose.  One of the principles of a CorePowered Entrepreneur is embracing giving back and paying forward.  And there is never a better time to do this than from the get-go.  We often think that we need to achieve a certain level of success or resources before we can focus on giving back.  But having gratitude is about being grateful for what we have and where we are right now.

What better way to do that than integrating charitable causes into our business?  Not only are we able to support our favorite causes, if by no means other than promoting awareness of their good works; but we also help our customers, partners and community to understand who we are and WHY we do what we do.

In recent years, a new twist has occurred in business, called Cause-marketing.  Instead of just sponsoring a free ad or giving a plug in for your favorite charity, cause-marketing takes a more integrated approach incorporating your favorite causes directly into your marketing campaigns and actually creating campaigns dedicated solely to promoting your cause.

A couple years ago I helped a start up company that developed a mobile technology to help restaurants actively engage their customers in helping them to support local food banks.  For every meal customers purchased, a set amount of money was donated by a group of food suppliers and others to the local food bank.  The customers didn’t have to purchase anything else, they merely choose to eat at restaurants that participated in this Cause-marketing campaign and shoot a QR tag at the restaurant on their smartphone after purchasing their meal.  Customer, restaurant, and food supplier were all able to work together collaboratively to help their local food bank help fight hunger.  This charitable work became an active marketing campaign for a number of businesses.

A recent 2013 Cone Communications Social Impact Study showed that people want to support businesses that support causes.  In fact, 89% of Americans are likely to switch brands to one associated with a cause and 91% want even more of the products and services they use to support causes.

As entrepreneurs and business owners, we have lots of opportunities to promote the causes important to us, to share their story on social media.  We can integrate the cause near-and-dear to us into our marketing campaigns via email, video, website, sponsorship or other creative methods.  We can become innovative and create a marketing campaign dedicated to our favorite cause.

So make sure you’re promoting your cause and let your audience know what’s important to you!

Check in next week when we’ll be discussing Cooperative Marketing.

Until then, remember true wealth comes from Within.

Let us know your favorite cause and how you plan to incorporate them into your marketing campaign.

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2017-09-13T16:29:51+00:00Video Blog|0 Comments

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