Innovative Marketing In 2014 {wow + delight}

This month we will be discussing Innovative Marketing for 2014.

Right now is an awesome time for women entrepreneurs.  As we look at innovative marketing, the process of attracting and generating leads, we have many opportunities available to us that never existed before.

Innovation {wow + delight}

So what is innovation?  It is creating something new and different; something that both “WOW”s and delights us. Something truly innovative takes us by surprise and finishes with a sense of pleasure that this new creation has entered the world.  If it doesn’t provide that initial Wow factor, it probably wasn’t that innovative.   And if it doesn’t delight us, it either wasn’t a very practical idea or it was the creation of something truly evil or unwanted.

And lucky for us, innovation is fueled by feminine qualities – creativity, intuition, incubation and collaboration.  While everyone possesses both feminine and masculine qualities, these are inherent in women.  So who better to step up in 2014 and WOW and delight the world?

Technology Makes The Impossible Possible

So what drives innovation?  If we look through history, it is usually technology that opens the door for new and innovative ideas to come to fruition.  Things that weren’t possible before are now possible.  Just knowing about a new piece of technology allows us to dream of new and innovative ways to WOW and delight our customers.

Yesterday’s Barriers Are Gone

And in the area of marketing we have a ton of new tools and technology in 2014 that we can employ to attract and build relationships with prospective customers.   They’re inexpensive and they’re easy to use.  And this is where things get exciting, because now the everyday solo-preneur that is creative and resourceful can compete with large corporations to attract customers that previously were out of our reach.

And the great news is that because we don’t have the monolithic procedures, policies, and politics of a large corporation, not only can we compete, but we can implement new ideas and bring products to market faster and cheaper than they can even fathom.  Our adaptability and nimbleness, harnessed with today’s technology, gives today’s entrepreneur a whole new playing field—one in which the saying “it takes money to make money” goes out the window and is replaced with “she who brings the customer the best solution (think WOW + delight) fastest, wins”.

This Month: Exploring New Tech + Brainstorming

So this month we are going to be spending a lot of time looking at the new technologies available to us and brainstorming ideas of new ways we can use them to attract new customers and clients.  Things like interactive video that let’s us personalize messaging for each online visitor, new social media tools that let us reach more prospective clients quicker and easier, and ways to deliver a unique customer experience right to someone’s mobile device in ways that only the top large corporations could afford to deliver in the past.

So watch for our new blog posts and tune in next week as we discuss what it takes to go viral.

Until then remember True wealth comes from within.