Okay, PPC can be incredibly costly and difficult if done wrong. I have spent over 100k using AdWords both personally and in cooperative advertising ventures and have learned a LOT along the way.
In this post, I want to provide some simple, tangible steps that you can introduce to get your marketing efforts off the ground without breaking the bank.
Get Your Sales Funnel In Place!
First off… You need to have at least a semi-efficient sales funnel in place for your opportunity. If you are unfamiliar with this concept, then I suggest you check out this post on sales funnels.
Without an effective funnel in place to ‘re-coop’ some of your advertising dollars, it’s very difficult to have a ‘win’ out of the gates.
Use Some Common Sense Keywords
Next… Use your common sense and best intuition to come up with 10 separate keyword phrases to initially setup your campaign. Often times people get bogged down using keyword tools, and going after generic terms like ‘home business’ that are extremely difficult to rank/place ads for effectively.
Start simple and use your brain to come up with original terms to get in the head of your prospective visitor. Think about their emotional ties, their frustrations, and their financial challenges that might be spurring their search for your services.
If you can focus your campaigns and advertising dollars around longtail phrases such as “need a new job”, “financial help after divorce”, and “business to run as part time mom”, you will have much better success than using over-competitive and ineffective phrases suggested by most keyword tools.
Use What Works!
Being that you’re only starting with 10 keyword phrases, you might as well find out what’s working to attract these visitors and work upwards from there! So, grab your keywords (which you hopefully came up with on your own) and type them into Google. Once you do, you’ll see that there are probably at least a couple of ads that immediately catch your attention. Now, ask yourself WHY they catch your attention!
Is it because those ads use the keyword in it’s entirety and consequently, Google has ‘bolded’ the phrase? Or, is it because the ad copy pulls an emotional string related to your finances, love, discovery, etc…? Whatever it might be, use it to your advantage when crafting your ad. If it’s not broke.. don’t fix it. The advertisers in these positions are likely paying a lot of money to advertise here, so it is most likely working for them!
Using PPC to create masses of new leads for your business can be quite simple if the right techniques are employed.
Would you like to start adding 10-15 new personal recruits to your MLM every month? -> MLM Building Tips & Tricks
Brandon Walsh is the Co-Founder of Diamond Works Pro and a six figure MLM industry earner. Brandon is an Ezine Expert Author with over 1 million Ezine article views, and writes frequently about working from home, lead generation, and marketing online.
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